ABSTRACT
High-altitude pulmonary edema (HAPE) and COVID-19 pneumonia are different diseases, but HAPE-susceptible individuals (whose susceptibility often has a genetic basis) can also suffer from severe COVID-19. We hypothesized that certain pathogenic mechanisms might overlap if such a coincidence occurs, since these patients could react to alveolar hypoxia with a more intense and heterogeneously distributed pulmonary vasoconstriction than non-HAPE-susceptible patients. It is also not known how future altitude acclimatization might affect lowlanders with COVID-19 pulmonary sequelae, and how the loss of adaptation to chronic hypoxia might differ by genetic lineage among highland natives who have recovered from severe COVID-19 around the world. Although the incidence of CoV-2 in high-altitude locations seems to be lower, a correct differential diagnosis of both conditions is essential, especially in high-altitude areas where health resources are scarce, considering that there is sometimes a similarity between COVID-19 pneumonia and HAPE. © 2022 by the author.
ABSTRACT
Fashion brands are continuously reinventing themselves to adapt their business strategies to emerging markets. In this paradigm, digital marketing becomes an essential tool for communication to the target audiences online. In digital ecosystems, a new way of sharing information is taking place in which brands interact with users to increase engagement and brand awareness. Accordantly, the objective of the present study is to explore what is the evolution of digital marketing and how it has affected the strategies applied by fashion brands on digital ecosystems after the COVID-19 pandemic. The research develops a Delphi method with the participation of seven fashion digital marketing experts, whose conclusions and analysis of results will allow future research to be linked to the objectives of the research. The results propose and discuss nine future directions and four research proposals focused on digital marketing in the fashion industry. In the future, these proposals may be used by research or fashion marketers as a starting point for future research studies and practice. © 2021, IGI Global.